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One Template, Every Market, Every Message

Most advertisers face the same problem today: producing ad campaigns at scale across markets, languages, and formats takes too long and costs far too much.

We fix this for you. Design one master template in Ad Builder, connect your data feed or product catalog, and Ad Layer helps you mass-produce every ad variant automatically. Thousands of ads. All channels. All markets. With Campaigns you can do this in minutes, not weeks.

One Template, Every Market, Every Message

Ad Layer CMP Creative Management Platform

Challenge: Scale is where production breaks down

Too many tools, too many files, too many markets.

Ad production for both single- and multimarket advertisers is slow by default; designers rebuilding the same template for every format, every market, every language. Brand consistency slips, and deadlines are missed. Budgets often disappear into manual work that should not exist.

The bigger the campaign, the worse the problem gets.

For enterprise marketing teams and agencies running multi-market campaigns across display, social, video and DOOH, ad production is usually the biggest bottleneck between strategy and launch.

Large campaigns mean hundreds of ad versions. Different markets. Different languages. Different messages for different audiences. Most teams solve this by hiring more people, paying for external help, building more templates, and spending weeks in production doing work that should take hours.

Spreadsheets get used as briefing tools. Designers copy-paste the same ad forty times. Someone always updates the wrong file. Brand consistency falls apart somewhere between market three and market seven.

The bigger your campaign and the more markets you gave, the worse the problem gets.

Ad Layer's solution: Mass produce without losing control

First, design your master template once in Ad Builder. Next, in Campaigns, set your messages, languages, and all the needed market variations. With Ad Layer you can do ad versions either manually or pulled straight from a data feed.

Our solution helps you produce every version you ever need, much faster. Every format, every market, every message. All consistent, all on-brand, all done in minutes instead of weeks.

Ad Layer is designed and built for bulk ad creation suiting any needs up to enterprise scale. Your team gets their time back, and your brand stays intact!

1000+ ads in minutes

Connect a product feed, create an ad from your template, and Ad Layer helps your create every variant automatically: different headlines, images, prices, markets.

Consistent across every market

Every version comes from the same master template.
Fonts, colours, spacing… Everything is locked in.

Local markets get their content. Your brand stays yours.

What feed tools does Ad Layer support?

Ad Layer can connect to a wide range of data sources including Google Sheets, Monday.com, Airtable, Channable, and DataFeedWatch.

Is your feed kept somewhere else? Ask us, and we can usually sort it for you.

Manual or fully automated? Your choice!

No feed in use yet? Start versioning manually.
Want to automate thousands of variants from a feed? No problem!

Campaigns works both ways, for every team size and workflow.

Built for multi-market teams

Different markets, different teams, one platform.

Ad Layer replaces scattered multi-market ad production with one centralised workflow.

Different markets, different teams, one platform.

Ad Layer replaces scattered multi-market ad production with one centralised workflow.

No duplicated effort. No rogue local versions.

From brief to production-ready in one tool

No exporting to spreadsheets, no briefing agencies, no waiting on developers.

Everything happens inside Ad Layer: from design to reviews and publishing campaigns in all markets.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.

Everything happens inside Ad Layer; from the first version to publishing campaigns in all markets, all done in one platform.

Frequently asked questions

What is a campaign production tool?

Ad Layer's "Campaigns" production tool lets marketing teams generate large volumes of ad variants from a single template.

Instead of designing each ad individually, teams set up a master design and produce hundreds or even thousands of versions automatically, across sizes, messages, markets and languages.

How does feed-driven ad versioning work?

Feed-driven versioning connects your ad templates to a live data source, such as a product catalogue, pricing feed, or a Google Sheet.

Your ads can be made to update automatically, whenever the data changes. Ad Layer helps you with the heavy lifting, so you can keep your campaigns stay current without manual production work..

Can I produce ads for multiple markets from one template?

Ooh yes! Our Campaigns tool is built to handle multi-market ad production with ease. One master template can scale across as many markets, languages and messages as you ever might need it to, with brand consistency locked in across every version.

Is it possible to use feeds for Social Ads as well?

Certainly. Connect your feed to social or video ads to speed up the mass-versioning for all markets and social channels, or edit your Catalog Ad designs by connecting a Catalog feed to a template.

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is a campaign production tool?

Ad Layer's "Campaigns" production tool lets marketing teams generate large volumes of ad variants from a single template.

Instead of designing each ad individually, teams set up a master design and produce hundreds or even thousands of versions automatically, across sizes, messages, markets and languages.

How does feed-driven ad versioning work?

Feed-driven versioning connects your ad templates to a live data source, such as a product catalogue, pricing feed, or a Google Sheet.

Your ads can be made to update automatically, whenever the data changes. Ad Layer helps you with the heavy lifting, so you can keep your campaigns stay current without manual production work..

Can I produce ads for multiple markets from one template?

Is it possible to use feeds for Social Ads as well?

Certainly. Connect your feed to social or video ads to speed up the mass-versioning for all markets and social channels, or edit your Catalog Ad designs by connecting a Catalog feed to a template.

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is a campaign production tool?

Ad Layer's "Campaigns" production tool lets marketing teams generate large volumes of ad variants from a single template.

Instead of designing each ad individually, teams set up a master design and produce hundreds or thousands of versions automatically, across sizes, messages, markets and languages.

How does feed-driven ad versioning work?

Feed-driven versioning connects your ad templates to a live data source, such as a product catalogue, pricing feed, or a Google Sheet.

Your ads can be made to update automatically, whenever the data changes. Ad Layer helps you with the heavy lifting, so you can keep your campaigns stay current without manual production work..

Can I produce ads for multiple markets from one template?

Ooh yes! Ad Layer's Campaigns tool is built specifically wth multi-market ad production in mind. One master template can scale across as many markets, languages, and messages as you ever might need, with brand consistency locked in across every version.

Is it possible to use feeds for Social Ads as well?

Certainly. Connect your feed to social or video ads to speed up the mass-versioning for all markets and social channels, or edit your Catalog Ad designs by connecting a Catalog feed to a template.

Got more great questions? Get in touch and ask us already!

Make Your Communication Work Smarter, Not Harder

Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

Platform

Company

Social

Book a demo

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

Platform

Company

Social

Book a demo

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

Platform

Company

Social

Book a demo

One Template, Every Market, Every Message

One Template, Every Market, Every Message

Challenge: Scale is where production breaks down

Challenge: Scale is where production breaks down

Ad Layer's solution: Mass produce without losing control

1000+ ads in minutes

Connect a product feed, create an ad from your template, and Ad Layer helps your create every variant automatically: different headlines, images, prices, markets.

Consistent across every market

Every version comes from the same master template. Fonts, colours, spacing… Everything is locked in. Local markets get their content. Your brand stays yours.

What feed tools does Ad Layer support?

Ad Layer can connect to a wide range of data sources including Google Sheets, Monday.com, Airtable, Channable, and DataFeedWatch. Is your feed kept somewhere else? Ask us, and we can usually sort it for you.

Manual or fully automated? Your choice!

No feed in use yet? Start versioning manually.Want to automate thousands of variants from a feed? No problem!Campaigns works both ways, for every team size and workflow.

Built for multi-market teams

Different markets, different teams, one platform.Ad Layer replaces scattered multi-market ad production with one centralised workflow.

Different markets, different teams, one platform.Ad Layer replaces scattered multi-market ad production with one centralised workflow. No duplicated effort. No rogue local versions.

From brief to production-ready in one tool

No exporting to spreadsheets, no briefing agencies, no waiting on developers.Everything happens inside Ad Layer: from design to reviews and publishing campaigns in all markets.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.Everything happens inside Ad Layer; from the first version to publishing campaigns in all markets, all done in one platform.

Frequently asked questions

What is a campaign production tool?

How does feed-driven ad versioning work?

Can I produce ads for multiple markets from one template?

Is it possible to use feeds for Social Ads as well?

Got more great questions? Get in touch and ask us already!

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is a campaign production tool?

How does feed-driven ad versioning work?

Can I produce ads for multiple markets from one template?

Is it possible to use feeds for Social Ads as well?

Got more great questions? Get in touch and ask us already!

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is a campaign production tool?

How does feed-driven ad versioning work?

Can I produce ads for multiple markets from one template?

Is it possible to use feeds for Social Ads as well?

Got more great questions? Get in touch and ask us already!

Got more great questions? Get in touch and ask us already!

Make Your Communication Work Smarter, Not Harder

Every version comes from the same master template.
Fonts, colours, spacing… Everything is locked in.

Local markets get their content. Your brand stays yours.

Ad Layer can connect to a wide range of data sources including Google Sheets, Monday.com, Airtable, Channable, and DataFeedWatch.

Is your feed kept somewhere else? Ask us, and we can usually sort it for you.

No feed in use yet? Start versioning manually.
Want to automate thousands of variants from a feed? No problem!

Campaigns works both ways, for every team size and workflow.

Different markets, different teams, one platform.

Ad Layer replaces scattered multi-market ad production with one centralised workflow.

Different markets, different teams, one platform.

Ad Layer replaces scattered multi-market ad production with one centralised workflow.

No duplicated effort. No rogue local versions.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.

Everything happens inside Ad Layer: from design to reviews and publishing campaigns in all markets.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.

Everything happens inside Ad Layer; from the first version to publishing campaigns in all markets, all done in one platform.