Ad Layer Privacy and GDPR Policy
Welcome to Ad Layer We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy and GDPR Policy explains how we collect, use, store, and protect your personal information.
By using our website and services, you agree to the terms of this policy.
Who We Are
Ad Layer is operated by Essential Marketing Methods Nordics AB, registered in Sweden. For GDPR purposes, Essential Marketing Methods Nordics AB is the data controller responsible for your personal data.
Contact Information:
info@adlayer.se
Ad Layer
Götgatan 22A
118 46 Stockholm
Information We Collect
We may collect the following categories of personal data:
Contact information: Name, email address, phone number, company details
Account details: Username, password
Usage data: Information about how you use our website and services
Marketing preferences: Your choices about receiving communications
Technical data: IP address, browser type, device information
How We Use Your Information
We use your personal data for the following purposes:
To provide and manage our services
To communicate with you
To personalize your experience
To improve our website and services
To comply with legal obligations
For marketing purposes, where you have given consent
Legal Basis for Processing
We process your personal data based on:
Your consent
Performance of a contract
Compliance with legal obligations
Legitimate interests (e.g., to improve services and marketing)
Data Sharing and Transfers
We may share your data with trusted third-party service providers, under strict confidentiality agreements, to support our operations (e.g., hosting providers, CRM systems).
We ensure all data transfers outside the European Economic Area (EEA) comply with GDPR requirements by using standard contractual clauses or other appropriate safeguards.
Your Rights
Under GDPR, you have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict processing
Withdraw your consent at any time
Data portability
Lodge a complaint with a supervisory authority (e.g., Integritetsskyddsmyndigheten in Sweden)
To exercise your rights, please contact us at info@adlayer.se.
Data Retention
We retain your personal data only as long as necessary for the purposes set out in this policy, or as required by applicable law.
Cookies and Tracking Technologies
Our website uses cookies to enhance your experience, analyze traffic, and serve targeted ads. This includes the use of Google Analytics, which collects anonymized data about user behavior on our website.
Types of Cookies Used
Essential Cookies: Necessary for website functionality.
Performance Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
Marketing Cookies: Used to personalize advertising based on your interests.
Managing Cookies
You can manage your cookie preferences at any time via our Cookie settings link at the bottom of our site or by adjusting your browser settings to block cookies. Note that some site features may not function properly if cookies are disabled.
For more detailed information, see our Cookie Policy below.
Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.
Changes to This Policy
We may update this Privacy and GDPR Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review the policy regularly.
Cookie Policy
Last updated: April 28, 2025
Introduction
At Ad Layer, we use cookies and similar technologies to enhance your experience, analyze website usage, and support our marketing efforts.
This Cookie Policy provides details on how and why we use cookies, including third-party cookies from Google Analytics.
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to the site owners.
Types of Cookies We Use
Essential Cookies:
Necessary for core website functions (e.g., session management, security).
Performance Cookies:
Used to collect information on how visitors use the website, including page visits and traffic sources.
Google Analytics cookies help us improve our website by understanding visitor interactions.
Marketing Cookies:
Used to personalize content and ads, as well as to provide social media features.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics cookies collect data in an aggregated, anonymous form, including:
Number of visitors
Pages visited
Duration of visits
Traffic sources
For more information on how Google handles your data, see Google's Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Managing Cookies
You can manage your cookie preferences:
Via our [Cookie Settings] tool on the website.
By adjusting your browser settings to block or delete cookies.
Changes to This Cookie Policy
We may update our Cookie Policy from time to time. Updates will be posted on this page.
Contact Us
If you have any questions regarding our use of cookies, please contact us at info@adlayer.se.