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Ad Layer Simplifies Google DCO

Setting up Google DCO can be complex and time-consuming. With Ad Layer, creating and publishing DCO ads is effortless. We handle everything from asset management to deployment, so you save time and money without the hassle.

Ad Layer CMP Creative Management Platform

Effortlessly connect to Google

Setting up Google Display & Video 360 DCO campaigns can be a complex process, requiring Studio accounts, asset uploads, and multi-step configurations. Ad Layer simplifies it all for you. From automated creative production to direct publishing, our platform eliminates the need for Studio management entirely, saving you time and resources.

With built-in support for Google DCO, Ad Layer streamlines setup, creative versioning, and feed integration. With Ad Layer, brands, agencies, and performance teams can launch dynamic campaigns faster, at scale, and with significantly lower production costs.

Effortlessly connect to Google

Reasons to use Google
Dynamic Creative (DCO)

Google DCO done via Ad Layer is a powerful and fast way to elevate your advertising by automatically adapting creative elements to match audience context such as weather, location, or time of day.

Easily A/B test CTAs, headlines, or background images, add targeting, make instant changes to your creatives, and deliver hyper-relevant messages at scale. Well executed Dynamic Creative Optimization saves time, reduces production costs, and maximizes your campaign performance.

Google DCO done via Ad Layer is a powerful and fast way to elevate your advertising by automatically adapting creative elements to match audience context such as weather, location, or time of day.

How it works - Simplified DCO with Ad Layer

How it works -
Simplified DCO with Ad Layer

With Ad Layer’s seamless integration with Google DCO (Dynamic Creative Optimization), launching advanced, data-driven display campaigns is easier than ever. No technical complexity, no Studio headaches.

Step 1 – Build Your Feed
Start with a dynamic feed. This can be a Google Sheet, XML file, product catalog, or Excel document. Your feed powers the personalized elements in your DCO ads.

Step 2 – Connect Feed to Template
Next, connect your feed to a matching ad template directly in Ad Layer’s intuitive interface. Pro tip: if your column names match template layers, our system auto-connects them for you.

Step 3 – Publish via Google DCO API
Once your ads are ready, publish directly to Google Campaign Manager using our DCO API. Behind the scenes, Ad Layer automatically links to your Campaign Manager and Google Studio accounts; no complex, time consuming and expensive manual setups required. Your ads are live and ready to scale in just a few clicks. (And updates can even roll through automatically from any edits to your feed, if you want them to.)

Ad Layer connects your feed to a template, and all your DCO ads to Google Stack.

Ad Layer connects your feed to a template to create all ads, and all your DCO ads to Google Stack.

Ad Layer connects your feed to a template to create all ads, and all your DCO ads to Google Stack.

Ad Layer connects your feed to a template to create all ads, and all your DCO ads to Google Stack.

Different feeds for different needs

Google DCO supports multiple types of feeds, and Ad Layer makes them easy to use. Connect a product feed to update prices and content in real time. Use a weather feed to change messages based on local conditions. Or set up a time-of-day feed to serve different creatives morning, noon, and night. Combine them for fully dynamic, always-relevant ads.

Product Feeds

Connect your product catalog to dynamically update prices, images, and offers in real time: perfect for large inventories or fast-moving e-commerce campaigns.

Weather Feeds

Serve hyper-relevant creatives based on local weather conditions. Promote sunglasses on sunny days or warm drinks when the temperature drops; fully automated and highly effective.

Time-of-day Feeds

Adapt your messaging throughout the day. Highlight breakfast items in the morning and dinner solutions in the evening. All within the same ad template! Time is money - they say…

Make Your Communication Work Smarter, Not Harder

Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.