Book a demo

When your ads are ready,
Publishing shouldn't slow you down.

Ad Layer's Publish tool is an all-covering publishing platform for single- and multi-market advertisers. Publish tool allows teams to distribute ad creatives across every connected channel: Meta, TikTok, YouTube, DV360, CM360, DOOH networks, and a lot more.

Ad Layer's Publish tool is an all-covering publishing platform for medium-sized to large advertisers.

Publish tool allows teams to distribute them directly across every connected channel: Meta, TikTok, YouTube, DV360, CM360, DOOH networks and whatever your needs are.

Ad Layer's Publish tool is an all-covering publishing platform for medium-sized to large advertisers.

Publish tool allows teams to distribute them across every connected channel: Meta, TikTok, YouTube, DV360, CM360, DOOH networks and whatever your needs are.

One Template, Every Market, Every Message

Ad Layer CMP Creative Management Platform

Challenge: Publishing is often the most broken part of the chain

The creatives are done. They get approved. And then somehow that is still not the end. Files need to be downloaded, renamed, zipped, and uploaded… One platform at a time. Someone sends the wrong version to the wrong network. The DOOH screen gets last week's creative. The campaign goes live late. Sounds familiar?

For advertisers running complex campaigns across Display, Social, and DOOH screens simultaneously, manual distribution is a full-time job that exists only because better tooling does not.

The bigger your channel and market mix is, the more painful it gets. Every hour spent on file management is an hour not spent on the next campaign.

For enterprise marketing teams and agencies running multi-market campaigns across display, social, video and DOOH, ad production is usually the biggest bottleneck between strategy and launch.

Large campaigns mean hundreds of ad versions. Different markets. Different languages. Different messages for different audiences. Most teams solve this by hiring more people, paying for external help, building more templates, and spending weeks in production doing work that should take hours.

Spreadsheets get used as briefing tools. Designers copy-paste the same ad forty times. Someone always updates the wrong file. Brand consistency falls apart somewhere between market three and market seven.

The bigger your campaign and the more markets you gave, the worse the problem gets.

Our solution: One platform, publish to all channels

After your creatives get approved in Review Hub, Publish takes over.

Connect all your channels to Ad Layer first. Once everything is set up, publishing is as easy a click. Display, Social, DOOH networks, all connect to one platform. We help you say no to file management, email chaos. and human error in publishing.

Ad Layer is one of the few Creative Management Platforms with direct API publishing to Meta, TikTok, YouTube, DV360, CM360 and more. Your ads go live exactly where they should, in exactly the right format. The campaign launches on time. Every time.

With Google, Ad Layer even lets you update all your creatives live (DCO).

API Publishing to major plaforms

Meta, TikTok, YouTube, DV360, CM360, and more, everything connected via direct API.

Push your creatives live directly without leaving Ad Layer.

Launch day is actually launch day

When the brief says live on Monday, it goes live on Monday.

Ad Layer removes manual steps between approved creative and live ad, so that your team stops losing days to distribution admin.

Publish to all channels and all markets

Ad Layer lets all local markets (or countries) have their own publish page with all the own channels connected.

Either let your central team handle everything, or let the local markets handle publishing on their end.

Publish history

Get a better overview of who published what and when.

You can always check what ad versions were published to which channels.

Built for multi-market teams

Yep.

Whether you are an agency handling campaigns for multiple clients, or a multinational advertiser operating in 50 countries, Ad Layer solves the production chain.

Different markets, different teams, one platform.

Ad Layer replaces scattered multi-market ad production with one centralised workflow.

No duplicated effort. No rogue local versions.

CM360 + DCO

Ad Layer has a unique solution for CM360 publishing and supports DCO via Google Studio for programmatic display campaigns. For teams running complex programmatic setups, everything connects without workarounds.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.

Everything happens inside Ad Layer; from the first version to publishing campaigns in all markets, all done in one platform.

Frequently asked questions

What is the difference between a CMP and an ad server?

A Creative Management Platform like Ad Layer handles the design, versioning, approval and distribution of ad creatives.

An ad server handles delivery and tracking once the ad is live. Ad Layer works alongside ad servers, such as CM360, rather than replacing them.

How do you publish ads to DV360 without manual uploads?

Ad Layer integrates directly with Google CM360 via API, and from there, creatives can be taken to DV360. Once a creative is approved in Review Hub, it can be pushed to CM360 with a few clicks. No more file exports, emails, and manual uploads into Google stack.

Can I publish to Meta and DOOH from the same platform?

Yes. Ad Layer is a platform where your team(s) can produce, review and distribute all the ad creatives for all the channels and markets. With Ad Layer you can publish to all major DSPs, Social Channels and DOOH providers, and Export creatives for most channels and in most formats.

What is Ad Layer's Publishing tool?

Whether you want to call it a tool, solution, or a step, Publishing connects your creative production workflow to the platforms where your ads run.

Ad Layer allows your teams to publish to all channels from one publish page. We have made this easy and fast, so you get to breath more.

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is the difference between a CMP and an ad server?

A Creative Management Platform like Ad Layer handles the design, versioning, approval and distribution of ad creatives.

An ad server handles delivery and tracking once the ad is live. Ad Layer works alongside ad servers, such as CM360, rather than replacing them.

How do you publish ads to DV360 without manual uploads?

Can I publish to Meta and DOOH from the same platform?

What is Ad Layer's Publishing tool?

Whether you want to call it a tool, solution, or a step, Publishing connects your creative production workflow to the platforms where your ads run.

Ad Layer allows your teams to publish to all channels from one publish page. We have made this easy and fast, so you get to breath more.

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is the difference between a CMP and an ad server?

A Creative Management Platform like Ad Layer handles the design, versioning, approval and distribution of ad creatives. An ad server handles delivery and tracking once the ad is live. Ad Layer works alongside ad servers, such as CM360, rather than replacing them.

How do you publish ads to DV360 without manual uploads?

Ad Layer integrates directly with Google CM360 via API, and from there, creatives can be taken to DV360. Once a creative is approved in Review Hub, it can be pushed to CM360 with a few clicks.

No more file exports, emails, and manual uploads into Google stack.

Can I publish to Meta and DOOH from the same platform?

Yes. Ad Layer is a platform where your team(s) can produce, review and distribute all the ad creatives for all the channels and markets.

With Ad Layer you can publish to all major DSPs, Social Channels and DOOH providers, and Export creatives for most channels and in most formats.

What is Ad Layer's Publishing tool?

Whether you want to call it a tool, solution, or a step, Publishing connects your creative production workflow to the platforms where your ads run.

Ad Layer allows your teams to publish to all channels from one publish page.

We have made this easy and fast, so you get to breath more.

Got more great questions? Get in touch and ask us already!

Make Your Communication Work Smarter, Not Harder

Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

Platform

Company

Social

Book a demo

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

Platform

Company

Social

Book a demo

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

Platform

Company

Social

Book a demo

When your ads are ready,Publishing shouldn't slow you down.

One Template, Every Market, Every Message

Challenge: Publishing is often the most broken part of the chain

Challenge: Publishing is often the most broken part of the chain

Our solution: One platform, publish to all channels

API Publishing to major plaforms

Meta, TikTok, YouTube, DV360, CM360, and more, everything connected via direct API.Push your creatives live directly without leaving Ad Layer.

Launch day is actually launch day

When the brief says live on Monday, it goes live on Monday.Ad Layer removes manual steps between approved creative and live ad, so that your team stops losing days to distribution admin.

Publish to all channels and all markets

Ad Layer lets all local markets (or countries) have their own publish page with all the own channels connected.Either let your central team handle everything, or let the local markets handle publishing on their end.

Publish history

Get a better overview of who published what and when. You can always check what ad versions were published to which channels.

Built for multi-market teams

Yep.Whether you are an agency handling campaigns for multiple clients, or a multinational advertiser operating in 50 countries, Ad Layer solves the production chain.

Different markets, different teams, one platform.Ad Layer replaces scattered multi-market ad production with one centralised workflow. No duplicated effort. No rogue local versions.

CM360 + DCO

Ad Layer has a unique solution for CM360 publishing and supports DCO via Google Studio for programmatic display campaigns. For teams running complex programmatic setups, everything connects without workarounds.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.Everything happens inside Ad Layer; from the first version to publishing campaigns in all markets, all done in one platform.

Frequently asked questions

What is the difference between a CMP and an ad server?

How do you publish ads to DV360 without manual uploads?

Can I publish to Meta and DOOH from the same platform?

What is Ad Layer's Publishing tool?

Got more great questions? Get in touch and ask us already!

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is the difference between a CMP and an ad server?

How do you publish ads to DV360 without manual uploads?

Can I publish to Meta and DOOH from the same platform?

What is Ad Layer's Publishing tool?

Got more great questions? Get in touch and ask us already!

Got more great questions? Get in touch and ask us already!

Frequently asked questions

What is the difference between a CMP and an ad server?

How do you publish ads to DV360 without manual uploads?

Can I publish to Meta and DOOH from the same platform?

What is Ad Layer's Publishing tool?

Got more great questions? Get in touch and ask us already!

Got more great questions? Get in touch and ask us already!

Make Your Communication Work Smarter, Not Harder

When your ads are ready,
Publishing shouldn't slow you down.

Meta, TikTok, YouTube, DV360, CM360, and more, everything connected via direct API.

Push your creatives live directly without leaving Ad Layer.

When the brief says live on Monday, it goes live on Monday.

Ad Layer removes manual steps between approved creative and live ad, so that your team stops losing days to distribution admin.

Ad Layer lets all local markets (or countries) have their own publish page with all the own channels connected.

Either let your central team handle everything, or let the local markets handle publishing on their end.

Get a better overview of who published what and when.

You can always check what ad versions were published to which channels.

Yep.

Whether you are an agency handling campaigns for multiple clients, or a multinational advertiser operating in 50 countries, Ad Layer solves the production chain.

Different markets, different teams, one platform.

Ad Layer replaces scattered multi-market ad production with one centralised workflow.

No duplicated effort. No rogue local versions.

No exporting to spreadsheets, no briefing agencies, no waiting on developers.

Everything happens inside Ad Layer; from the first version to publishing campaigns in all markets, all done in one platform.