Ad Builder - Create Ads for All Channels
Ad Builder - Create Ads for
All Channels
Ad Builder -
Create Ads for All Channels
Ever thought why your teams work with different tools, everything takes too long, and why your ads do not always look the same across channels and markets?
We did the thinking for you…
Ever thought why your teams work with different tools, everything takes too long, and why your ads do not always look the same across channels and markets?
We did the thinking for you…
Ever thought why your teams work with different tools, everything takes too long, and why your ads do not always look the same across channels and markets?
We did the thinking for you…


Better way to build your ads
Ad Builder is our creative tool for creating every ad for every channel.
We saw that many companies were using multiple tools and teams for creating their ads, and decided to solve this. With Ad Builder, your teams can work in same platform and build shared templates, from which your local markets can create ads and versions, keeping your ads consistent globally, in all channels.
Better way to build your ads
Ad Builder is our creative tool for creating every ad for every channel.
We saw that many companies were using multiple tools and teams for creating their ads, and decided to solve this. With Ad Builder, your teams can work in same platform and build shared templates, from which your local markets can create ads and versions, keeping your ads consistent globally, in all channels.
Most ad tools slow you down
Ad Builder is your creative workspace inside Ad Layer. Design the master template once. From there, the platform takes over.
Campaigns is where ads get scaled and versioned in all your markets, Review Hub is where all campaigns get approved. Lastly, Publish sends it live.
With Ad Layer you design once, scale infinitely.
Build ads for every channel
One builder. Every format. Designed to scale.
Whether your team is building banner for web, social ads, or video ads for huge DOOH screen, Ad Builder is where the magic begins.

A canvas that behaves like you expect
Pan, zoom, snap. The workspace of Ad Builder behaves similarly to the design tools your team already know. Less time fighting the tool, more time making great ads.


Built for scale from the start
Searchable format lists. Multiple sizes. Multiple markets. Ad Layer is designed for teams who run large campaigns, not just one-off banners.
Searchable format lists. Multiple sizes. Multiple markets. All channels. All language versions. Ad Layer is designed for teams who run large campaigns, not just one-off banners.
Ad Builder is built different - on purpose
Ad Builder is built different -
on purpose
Most Creative Management Platforms give you locked templates, AI shortcuts,
and creative guardrails.
Ad Builder gives you a real creative tool…
A tool that creative professionals actually enjoy using.
Most Creative Management Platforms
give you locked templates,
AI shortcuts, and creative guardrails.
Ad Builder gives you
a real creative tool…
A tool that creative professionals
actually enjoy using.
Most Creative Management Platforms give you locked templates, AI shortcuts,
and creative guardrails.
Ad Builder gives you a real creative tool…
A tool that creative professionals actually enjoy using.
A canvas with no ceiling
No locked templates. No AI deciding what your ad looks like. Ad Builder works like a proper design tool -- drag, drop, layer, animate. Your creativity sets the limit, not ours.
Keyframe animations that actually work
Full keyframe timeline built in. Create smooth, complex animations without exporting to another tool or handing off to a developer. What you see is what gets published.
Video ads that don't need a video team
Ad Builder has a full video timeline built in, so you can use video in all your ads, whether social or display. We even have API for YouTube.
Scripting without limits
For teams that want full control, Ad Builder has a built-in script editor with a clean improved UI. Build logic, interactions, and dynamic behavior -- all inside the platform.
Dynamic templates built to scale
Connect a data feed and your template becomes a production machine. 1000+ ad variants in minutes -- different sizes, markets, messages -- all from one master template.
Built for teams, not just designers
Asset management, shared templates, multi-market collaboration -- everyone works in the same platform. No files emailed around. No version confusion. Even the approvals are done withing the platform.
Display, Video, Social and DOOH - One tool
Most tools do one channel well. Ad Builder does all of them. HTML5 display, video, social formats with safe zones, and DOOH -- designed and published from a single workspace.
Light ads that work everywhere
Ad Builder automatically optimises images and fonts so your HTML5 ads stay fast and lean. Everything that comes out of Ad Builder is cross-browser compatible, so your ads will work in Safari and mobile as well.
A canvas with no ceiling
No locked templates. No AI deciding what your ad looks like. Ad Builder works like a proper design tool -- drag, drop, layer, animate. Your creativity sets the limit, not ours.
Video ads that don't need a video team
Ad Builder has a full video timeline built in, so you can use video in all your ads, whether social or display. We even have API for YouTube.
Dynamic templates built to scale
Connect a data feed and your template becomes a production machine. 1000+ ad variants in minutes -- different sizes, markets, messages -- all from one master template.
Display, Video, Social and DOOH - One tool
Most tools do one channel well. Ad Builder does all of them. HTML5 display, video, social formats with safe zones, and DOOH -- designed and published from a single workspace.
Keyframe animations that actually work
Full keyframe timeline built in. Create smooth, complex animations without exporting to another tool or handing off to a developer. What you see is what gets published.
Scripting without limits
For teams that want full control, Ad Builder has a built-in script editor with a clean improved UI. Build logic, interactions, and dynamic behavior -- all inside the platform.
Built for teams, not just designers
Asset management, shared templates, multi-market collaboration -- everyone works in the same platform. No files emailed around. No version confusion. Even the approvals are done withing the platform.
Light ads that work everywhere
Ad Builder automatically optimises images and fonts so your HTML5 ads stay fast and lean. Everything that comes out of Ad Builder is cross-browser compatible, so your ads will work in Safari and mobile as well.
Make Your Communication Work Smarter, Not Harder
Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.
Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.
They built this system to make production easier for them, now they are bringing it to you.
Ad Layer is a product made by Essential Marketing Methods Nordic AB
Platform
Social
Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.
They built this system to make production easier for them, now they are bringing it to you.
Ad Layer is a product made by Essential Marketing Methods Nordic AB
Platform
Social
Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.
They built this system to make production easier for them, now they are bringing it to you.
Ad Layer is a product made by Essential Marketing Methods Nordic AB
Platform
Social
