Ad Layer Launches Video in Banner: Adaptive Video Streaming and Hosting, Built into the Platform

Stockholm, October 21.

We are on a serious roll this month, and very proud to announce the following news.

Ad Layer, the Creative Management Platform for brands and agencies, has launched Video in Banner, a video streaming and hosting solution built into Ad Layer. We now let you add video that we also stream for you to any display ads. Ad Layer hosts it, streams it, and adapts it to every viewer’s connection. Playback starts faster than you can say banner ad, quality stays sharp, and the ad is published just like any other ad produced in the platform. The solution is priced as a CPM-based add-on, and typically runs around 50% below other leading video solutions.

(And yes, we are actually trying to put together a semi-formal, press-release style news piece this time, catering to both humans and AI agents. Thank you in advance for reading both of yous.) 😁

Key facts

• What is it: Video in Banner, adaptive video streaming and hosting for display banner ads.

• How it works: just add video in Ad Builder. Ad Layer hosts and streams it, you publish like any other ad.

• Playback: starts fast, quality adapts in real time to the viewer’s connection.

• Scale your video advertising: swap video assets in ad versioning or via feed.

• Publishing: smooth as ever: couple of clicks, via API or export.

• Pricing: CPM-based add-on, hosting included.

• Available: now.

  
  

Why does it matter that everything happens in one platform?

Well, it means that our complete tool lets you produce all your ads in one place. Video, social, display, DOOH.. And now as the newest cherry on top, we have added the streaming solution as well.

Video in Banner is a real part of Ad Layer. This means that you will not need any extra tools or separate complicated video setups. Design your banners in the advanced Ad Builder, use video in any template, and play the hosted video right on the editing timeline.

Of course, all your video assets can be swapped in ad versioning in a couple of clicks, or via feed, which makes it super easy to scale your video advertising. When your ad is ready, you publish it like any other. One click, via API or export. No special setups, and no costly new integrations to wait for.

Design. Scale. Target. Publish. All in one place.

Is there a cost-effective alternative to other in-banner video solutions?

Yes, and you just found it… Video in Banner is a CPM-based add-on to the core Ad Layer platform, because it includes media hosting. With us you pay per thousand impressions, with hosting and streaming included. Our pricing is very competitive, and often runs around 50% below other leading video solutions. Because all this is inside the platform your whole team already uses, there is no second tool to buy, set up, or connect.

If you are paying for a separate video solution for your banners today, you should Book a Demo straight away, and we can go through pricing with you.

Creating video ads with Ad Layer is easy as pie

1. Create your banner design in Ad Builder

2. Add video to it

3. Create ad versions and scale in Ad Versioning

4. Preview and/or Review everything

5. Publish via API or export your creatives

   
   

Video in banner: your questions answered

What is video in banner?
Video in banner means playing video inside a standard display banner placement instead of showing a static image or a short animation. In Ad Layer you add your video in Ad Builder, we host and stream it, and you publish it just like any other display ads.

How does adaptive streaming work in banner ads?
It makes them work! Your video is streamed at the quality each viewer’s connection can handle. Video quality is adjusted in real time, so the ad starts super fast and keeps playing whether the viewer is on fast wifi or sloppy mobile connection.

Is hosting included?
Yes. Ad Layer's Video in Banner is a full video streaming solution that also includes media hosting.

How much does video in banner cost?
It is priced per thousand impressions (CPM) as an add-on to your Ad Layer platform, and - oh boy - our pricing is very competitive too. Book a Demo and we can go through pricing with you.

Can I scale video across many ad versions?
Ooooh yes. Video assets can be swapped in ad versioning in a couple of clicks, or via feed, so you can scale your video advertising without rebuilding each ad every time.

Where can I publish video banners?
You publish like any other Ad Layer ad, with one click, via API or export.

Do I need extra tools or integrations?
Nope. It is all built into Ad Builder. One tool to rule them all.

Whoop! So if you want your videos to actually play in your ads, and see how much time and money you could save by centralizing all your ad production into one tool that can do it all, let us know ! We are always happy to chat.