Video in Banner Ads
Built into the platform you already use
01 - What is video in banner?
Video in banner means playing video inside a standard display banner placement instead of showing a static image or a short animation. In Ad Layer you add your video in Ad Builder, we host and stream it, and you publish like any other banner.
02 - How does adaptive streaming work in banner ads?
The video is streamed at the quality each viewer’s connection can handle. Quality gets adjusted in real time, so the ads start fast and keep playing on fast wifi and slow mobile connection alike.
03 - Why is it that video banners often load slowly?
Video files are big, and big files take time to load. If the banner is still loading when someone scrolls past, the impression is wasted. Our adaptive streaming lets the video start playing quickly instead of waiting for the whole file, regardless of connection.
04 - How do I add video to a banner in Ad Layer?
Create your banner in Ad Builder, add video to your design, preview it, and publish. Adding a video to the ad you are building is as adding any other elements. Video assets can be also swapped in ad versioning by just a couple of clicks or via feed, making it easy to scale your video-advertising.
No extra tools or special setups. Your video files are kept safe, and can be quickly added into any of your display ad templates. Your team will be able to play the hosted videos already on the editing timeline.
05 - Is hosting included?
Yes. Ad Layer's Video in Banner product is a full video streaming solution which also includes media hosting. This is why it’s priced as a CPM-based add-on to the core platform.
06 - How much does video in banner cost?
It’s priced per thousand impressions (CPM) as an add-on to your Ad Layer platform, and typically runs around 50% below other leading video solutions. Book a demo and we can go through pricing with you in person.
Make Your Communication Work Smarter, Not Harder
Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.
