Book a demo

Your current CMP is costing you more than you think

Ad Layer gives brands and agencies everything Celtra, Bannerflow and Smartly offer, plus the channels, automation, and pricing model they don't.

Your current CMP is costing you more than you think

70%

70% faster time to market vs.
traditional workflows

70% faster time to market

70%

Cost reduction through automation (Stena Line)

Cost reduction w/ automation

1000+

Ads generated in minutes via feed connections

Ads generated in minutes

Platform Comparison

Why teams choose
Ad Layer

One platform. Every channel. No surprises on your invoice. Here's how we stack up. (Competitor data based on publicly available information.)

Feature	Ad Layer	Celtra	Bannerflow	Smartly
Display (HTML5) ads	No coding needed	Yes	Yes	No
Social ads (Meta, TikTok)	API publishing	Partial	Partial	Yes
Video ads	All channels	Yes	Limited	Yes
DOOH	Direct APIs	No	No	No
Feed-driven versioning	1000+ ads in minutes	Yes	Yes	Yes
DCO via Google Studio / CM360	Native integration	Yes	Limited	No
Built-in review & approval	Review Hub included	Limited	Limited	No
Drag-and-drop ad builder	No templates required	Yes	Yes	No
Pricing model	Fixed fee — no surprises	CPM-based	CPM-based	% of media spend
Nordic market expertise	Built here since 1997	No	Yes	No
Dedicated onboarding support	Expert team included	Enterprise only	Enterprise only	Enterprise only

Ad Layer

Display (HTML5) ads✓ No coding needed

Social (Meta, TikTok)✓ API publishing

Video ads✓ All channels

DOOH✓ Direct APIs

Feed-driven versioning✓ 1000+ ads in minutes

DCO (Google / CM360)✓ Native integration

Review & approval✓ Review Hub included

PricingFixed fee

Onboarding support✓ Included

Celtra

Display (HTML5) ads✓

Social (Meta, TikTok)Partial

Video ads✓

DOOH✗

Feed-driven versioning✓

DCO (Google / CM360)✓

Review & approvalLimited

PricingCPM-based

Onboarding supportEnterprise only

Bannerflow

Display (HTML5) ads✓

Social (Meta, TikTok)Partial

Video adsLimited

DOOH✗

Feed-driven versioning✓

DCO (Google / CM360)Limited

Review & approvalLimited

PricingCPM-based

Onboarding supportEnterprise only

Smartly

Display (HTML5) ads✗

Social (Meta, TikTok)✓

Video ads✓

DOOH✗

Feed-driven versioning✓

DCO (Google / CM360)✗

Review & approval✗

Pricing% of media spend

Onboarding supportEnterprise only

See Ad Layer in action

No sales pressure. Just an honest look at what Ad Layer can do for your team.

Platform Comparison

Why teams choose
Ad Layer

One platform. Every channel. No surprises on your invoice. Here's how we stack up.

Ad Layer

Display (HTML5) ads✓ No coding needed

Social (Meta, TikTok)✓ API publishing

Video ads✓ All channels

DOOH✓ Direct APIs

Feed-driven versioning✓ 1000+ ads in minutes

DCO (Google / CM360)✓ Native integration

Review & approval✓ Review Hub included

PricingFixed fee

Onboarding support✓ Included

Celtra

Display (HTML5) ads✓

Social (Meta, TikTok)Partial

Video ads✓

DOOH✗

Feed-driven versioning✓

DCO (Google / CM360)✓

Review & approvalLimited

PricingCPM-based

Onboarding supportEnterprise only

Bannerflow

Display (HTML5) ads✓

Social (Meta, TikTok)Partial

Video adsLimited

DOOH✗

Feed-driven versioning✓

DCO (Google / CM360)Limited

Review & approvalLimited

PricingCPM-based

Onboarding supportEnterprise only

Smartly

Display (HTML5) ads✗

Social (Meta, TikTok)✓

Video ads✓

DOOH✗

Feed-driven versioning✓

DCO (Google / CM360)✗

Review & approval✗

Pricing% of media spend

Onboarding supportEnterprise only

See Ad Layer in action No sales pressure. Just an honest look at what Ad Layer can do for your team.

01 - Fixed pricing. No surprises.

Celtra and Bannerflow charge on CPM. Smartly takes a cut of your media spend. The more your campaigns perform, the more you pay them. Ad Layer charges a fixed fee — your costs stay predictable no matter how well your campaigns do.

02 - Every channel. One login.

Display, social, video, and DOOH — all in a single platform. Most competitors are strong in one or two channels and patchy in the rest. Ad Layer was built to cover the full media mix from day one, with direct APIs to every major network.

03 - Scale without the headcount.

Connect a product feed and generate 1000+ ads in minutes — localised, versioned, and ready to publish. Stena Line cut their ad production costs by 70% across 11 markets by replacing manual processes with Ad Layer automation.

01 - Fixed pricing. No surprises.

02 - Every channel. One login.

03 - Scale without the headcount.

Six Reasons Teams Switch to Ad Layer

Six Reasons Why
Teams Switch to Ad Layer

04 - No developer required. Ever.

Drag-and-drop ad builder with no coding skills needed. Your designers work directly in the platform, with full creative freedom — not locked into premade templates. Build exactly what the brief calls for, not what the template allows.

05 - Switching is easier than you think.

Our team has been in ad tech since 1997. We know what a migration looks like. You get hands-on onboarding support, workflow setup, and a support team that's available when things need to move fast — not a help desk ticket queue.

06 - Review and approval built in.

Ad Layer's Review Hub replaces the email chains and shared folder hell that slow down every approval process. Clients comment directly on creatives. Feedback goes straight to the creator. Everyone sees the same version.

With Ad Layer Your Team Can Create All Ads for All Channels

Don't Take Our Word for It

With Ad Layer, we’ve reduced costs by up to 70% through automation while ensuring brand consistency across all eleven markets.

Fredrik Bayati

Group Media Manager

Stena Line

Ad Layer makes it easy for us to manage the entire ad production and distribution process in-house. Their specialists have provided expert support from day one, helping us streamline and improve our processes every step of the way.

Stefan Sjöblom

Advertising Manager

Volkswagen Financial Services

Ad Layer has made it easier for us to maintain brand consistency and work faster with templates. It also improves collaboration across teams while reducing both time to market and production costs.

Merwan Maruuf

Head of Digital Production

NORD DDB

Getting started

Moving platforms feels risky.
Here's why it isn't.

We've helped teams at Volvo, Polestar, NORD DDB and Omnicom get up and running fast. Here's what the process looks like.

Live within two weeks

Done-for-you setup

Dedicated expert, not a ticket queue

Step 1

Book a demo

We show you the platform with your actual use case in mind — not a generic walkthrough. Bring your brief, your current setup, whatever's relevant.

Step 2

We map your workflow

Our team reviews how you work today and configures Ad Layer to match — channels, naming conventions, approval flows, feed structure. Done for you.

Step 3

Onboarding and handover

Your team gets hands-on training, not a knowledge base article. We stay close in the first weeks to make sure everything runs smoothly before you're fully independent.

Step 4

You're live

Most teams are publishing campaigns within two weeks of signing. You keep access to your expert support contact — not a generic support queue — from day one.

Book a demo → See how it works

No sales pressure. Just an honest look at what Ad Layer can do for your team.

Make Your Communication Work Smarter, Not Harder

Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

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