Creative Approval Without the Chaos

Large advertisers produce a lot of ads. Getting them approved shouldn't take longer than making them. Review Hub is Ad Layer's built-in approval tool that helps you solve the approval problems. One place for your team and your clients to review, comment, and sign off.

Creative Approval Without the Chaos

Ad Layer CMP Creative Management Platform
Ad Layer CMP Creative Management Platform
Ad Layer CMP Creative Management Platform

Challenge: Approval is where campaigns go to slow down

Challenge: Approval is where campaigns go to slow down

Large advertisers produce hundreds of ads across formats, markets, and languages. But when it comes to getting them approved, many teams are still relying on email threads, shared drive links, and Slack messages. Feedback gets lost. Versions get confused. Nobody knows what has actually been signed off.

The bigger your campaign, the worse it gets. Chasing stakeholders across time zones, resending files, waiting on that one person who still hasn't opened the link. It adds days to every campaign cycle before a single ad goes live.

Our solution: One place to review everything, for everyone

When your designer have their creative ready, they send it for review directly from Ad Layer. The recipient gets an email with a link to Review Hub, where all the reviews sent to him/her are gathered. Easy. They see every ad sent to them, can leave a comment per format, and approve or reject creatives with just a single click.

For your team working inside Ad Layer, every creative has a live status. Approved, pending, or rejected / changes needed. All visible at a glance, updated in real time. No follow-up emails. No chasing. No surprises on launch day.

We solved this for you, as we got tired of never-ending email chains…

Ad Layer CMP Creative Management Platform
Ad Layer CMP Creative Management Platform

Faster time to market

Fewer revision rounds. No lost feedback.

Campaigns signed off and live sooner. Every time.

No platform access needed for reviewers

Clients, brand managers, legal teams..

Anyone can review and approve without needing an Ad Layer seat.

Feedback tied to the right creative

Each format gets its own comment field.

No more guessing which ad a comment refers to.

Works across markets and languages

Running campaigns in multiple markets? Reviewers handle large volumes at their own pace, one format at a time.

Full visibility for your team

See the approval status of every creative in one dashboard. Know exactly where your campaign stands.

Less admin, more designing

Designers see feedback directly against the right creative. No digging through emails, no manual status tracking.

Make Your Communication Work Smarter, Not Harder

Think Ad Layer could be just what you need? Let’s explore together!
We’d love to show you how Ad Layer can simplify your ad management and take your marketing to the next level.
Book a demo and we’ll give you the grand tour — no strings attached.

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

© 2026 Ad Layer – All Rights Reserved

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

© 2026 Ad Layer – All Rights Reserved

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

© 2026 Ad Layer – All Rights Reserved