Sustainability matters in digital infrastructure too.

Efficient systems use less energy, they scale better, and they waste less. 

At Ad Layer, sustainability plays a big part in how we operate and grow. As we scale our business, we are committed to thoughtfully reducing our environmental footprint. This focus ensures the company remains on a sustainable and responsible path.

Sustainability as an engineering problem

We design our platform to stay lean.

That means:

• Avoiding unnecessary compute and use of wasteful AI models
  
  

• Designing for elasticity
  
  

• Scaling resources only when needed
  
  

• Constantly tuning how we use infrastructure

  
  

Doing this reduces overhead while keeping performance high.

Efficient operations end to end

Our stack is not only internal.

We also work with suppliers and partners who support:

• Efficient systems
  
  

• Low-overhead operations
  
  

• Responsible infrastructure choices

  
  

Sustainability depends on the full chain.

Supporting low-carbon commuting

Day-to-day choices matter too.

We support our employees in Stockholm through:

• Sponsored bus and train passes to encourage use of public transport
  
  

• Bicycle purchase support through the Swedish tax benefit program; our office in central Stockholm is easily accessed by bike from all directions
  
  

• Home office. When suitable, working from home saves from commuting entirely

  
  

Small steps can make a big difference.

Shared office infrastructure

We are currently using a shared workspace model.

Multiple companies use the same facilities, which helps reduce:

• Excess office space
  
  

• Duplicated infrastructure
  
  

• Unnecessary resource use

  
  

This is a practical way to keep operations flexible and efficient.

Continuous improvement

We know that sustainability is not a one-time project.

We will keep improving how we run:

• Systems
  
  

• Partnerships
  
  

• Everyday operations

  
  

The goal is simple.

Build technology that works. Use resources responsibly. Stay efficient as we scale.

- Ad Layer / 2026

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