Your CM360 Campaigns Deserve an Easier Production Workflow

Teams running campaigns in Google Campaign Manager 360 usually have the trafficking side figured out. It is everything that happens before the ads land in CM360 that often slows them down.

Building the creatives, getting them reviewed, and wrangling versions. Uploading ads to Studio one by one. The whole thing takes a lot longer than it should. Does this sound familiar?

The good news: this part of the process is completely fixable!

CM360 Is Not the Problem, Your Production Chain Is

Google Campaign Manager 360 is a very capable platform. It handles tracking, trafficking, and reporting exceptionally well. However, it was never designed to be a creative production environment, and this creates a gap that most teams quietly suffer through.

The result is a workflow that looks something like this: briefs go out, designers work in isolation, files get emailed back and forth, someone uploads the wrong version to Studio, approvals happen over a chain of 47 emails, and the campaign goes live late. Again. One could say it is not optimal..

If you are also running programmatic through Display & Video 360, the complexity doubles. DV360 and CM360 work closely together, but keeping creative production aligned across both platforms — while managing multiple markets, languages, and formats — is a genuine operational challenge.

CM360 production workflows are often inefficient. They don't need to be..

What a Modern CM360 Workflow Actually Looks Like

Ad Layer sits in front of CM360 and handles everything the Google stack was never meant to do: creative production, scaling, review, and publishing. We make producing, scaling and publishing display ads easy.

• You build once, then scale

  Design your template in Ad Layer's drag-and-drop builder. No coding, no Studio wrangling. Then use the Campaigns tool to produce every size, language, and market variation you will ever need. What used to take days can now only take minutes.

  
  

• Feed-driven creative means always-on relevance

  Connect a product feed, a Google Sheet, or a data source, and your ads can be made to update dynamically. Prices change, offers rotate, messaging adapts by market or audience. Perfect for teams running DCO campaigns through Campaign Manager 360 and Google Studio. You can produce 1,000+ variants in minutes and have them ready to push.

  
  

• Review without the chaos 

  Ad Layer's Review Hub replaces the email thread. Stakeholders comment directly on the creative, everyone sees the same version, and approval happens in one place. No attachment confusion, no "which file is final" panic the night before launch.

  
  

• Direct API publishing to CM360

  When the creative is approved, Ad Layer pushes it straight to Campaign Manager 360 via API. It links to your CM360 and Google Studio accounts automatically. Pick your campaign, assign your ads, and go live. No manual uploads, and you now even get a chance to skip re-trafficking.

No more sweaty sleepless nights spent worrying about your campaign being delivered late, again.

Built for Everyone Running on Google Stack

Whether you are a media agency managing multiple advertisers in CM360, an in-house team running DV360 programmatic campaigns, or a global brand producing high-volume display across multiple markets, Ad Layer removes the bottleneck between "creative is approved" and "campaign is live."

The platform is used by teams at dentsu, Omnicom, Polestar, Telenor and many more. Many of our clients run display and DCO campaigns directly into Campaign Manager 360 and DV360.

No CPM fees, no per-asset charges. Our platform makes Google's ad stack significantly easier to work with.

Less Time in Production. More Time in Market.

The teams that move their CM360 production into Ad Layer typically report two things. First, the time savings are immediate. Second, the control is something they did not know they were missing.

One platform. Build, review, and publish to CM360. That is it.

Ad Layer is a Creative Management Platform built in Stockholm by ad tech professionals. We’ve been doing this since 1997!  Book a free demo and see exactly how the CM360 workflow works.