Does AI work with Ad Layer?

So… Does AI work with Ad Layer? The short answer is yes. The longer answer: AI doesn’t just work with Ad Layer: in the hands of a talented marketing team, it can make the whole time needed for producing a campaign even shorter!

In a recent demo we did on LinkedIn ( check it out here ) we used MidJourney to generate high-quality sneaker product visuals (both images and video), fed them into a simple Google Sheets product feed (which we created prompting ChatGPT),  and connected it to a template we made for this non-existent Scandinavian Smart Sneaker company in Ad Layer.

In just a matter of minutes, we (we being one person with a bit above average AI-tool-skills) built an imaginary campaign for an imaginary sneaker brand. Normally, doing this could take your team days if not weeks. Ok, this sneaker brand probably would not turn out highly successful, yet this experiment demonstrated the current powers of AI in action: faster asset creation, seamless feed management, and the ability to test ideas at lightning speed.

Here’s the key though: speed alone is not strategy. AI may handle some of the heavy lifting but creative professionals and marketers still remain at the heart of any great campaign. Tools such as OpenAI's ChatGPT (for copy generation and idea exploration), Runway (for AI-powered video editing), or Jasper (for scaling marketing copy) can all plug into a marketer’s toolkit. Yet even with these tools, the difference between a generic campaign and one that truly resonates lies in human judgment, brand knowledge, and creative instinct. To be unique, you need human intelligence.

At Ad Layer, we also use AI for automatic translations. That means a campaign can be ready  with translations for multiple markets almost instantly. But here’s the truth: while AI-generated translations are useful for speed, and are usually accurate too, the final polish - the cultural nuance, the persuasive tone - often comes from skilled marketers. Human creativity takes “good enough” and makes it unforgettable. Which one would you prefer your campaign to be perceived as?

So, does AI work with Ad Layer? Absolutely. AI can further accelarate the production cycle, reduce repetitive work, and give brands the freedom to focus on where their expertise brings the most value: strategy, storytelling, and brand identity. Think of AI as the engine that further powers scale, while marketers steer the creative direction. Ad Layer + AI = maximum time savings.

The future is clear: AI isn’t going away. We think it will only get faster, smarter, and more embedded in the marketing process - or to be brutally honest, in our lives.  What we think it will not do though, is that it won’t replace the creative minds who know how to turn tools into impact. For brands and agencies working with Ad Layer’s creative management platform, this means even less time spent pushing pixels, and more time spent crafting campaigns that connect with people.

Times are exciting. Riding the AI wave with the right platform, marketers and creatives can save hours, cut complexity, and spend their energy where it matters most: building bold ideas that stick.