Oct 8, 2025
Ad Layer joins IAB’s Transparency and Consent Framework
Hip-hurra for us!
Ad Layer is now officially approved under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. This further strengthens our approach to handling user and viewer data across our products, providing us with more flexibility as we scale.
The TCF standardizes how consent and privacy preferences are managed across digital advertising, aligning with the GDPR. For Ad Layer, it’s always been about keeping data use transparent and giving both users and partners more control.
Becoming part of the TCF is an important step for us as we continue to grow. It helps us stay transparent and gives our partners more freedom to build great ad experiences, and for us to develop more cool tech!
-Mike, CPO at Ad Layer
Learn more about the TCF v2.2 at iabeurope.eu/transparency-consent
Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.
They built this system to make production easier for them, now they are bringing it to you.
Ad Layer is a product made by Essential Marketing Methods Nordic AB
