There are many digital marketing platforms, most of which are concentrating on a certain part of the advertising / creative flow. We at Ad Layer want to offer a start-to-finish tool, which will help you with all steps of the creative production workflow. With many options to choose from, it is good to choose wisely!
Most CMPs promise similar things but do things differently. Celtra leans into creative automation. Bannerflow says they make in-house design easier. Storyteq, according to them, scales video for big enterprises. Bynder is mainly focused on asset management. Airtory helps you spin up interactive ads, and Smartly focuses on social media ads. Not to even mention Google… The list of marketing technology companies is long, and each one covers a piece of the puzzle. Some more, some less.
What most platforms don’t do is take you from start to finish. Some tie you into their own tech stack. Many also have a cost structure that is based on your media spend. Others limit where and how you can publish. Most force you into their ecosystem instead of fitting into yours.
That’s where Ad Layer steps in. We think that A CMP should simplify creative work, not add more steps. It should also give you control of your data, stay compliant by design, and never block you from publishing where you want. And these are some of the reasons why many advertisers like us!
What Ad Layer does differently
Ad Layer is designed to give you full control over your creative workflow—from the very first draft to final publication. No walled gardens. No hidden CPM costs. All your teams are working under the same platform, from start to finish.
Unlike most Creative Management Platforms, we don’t lock you into a media buy. You own your data, your campaigns, and your results. With us, you can be sure we are always GDPR-compliant and transparent.
We also truly care about our clients. (Yeah, that is what they all say!) However, we really do; our dedicated team of local human experts is at your disposal. No AI bot here - when you ask for help with your campaigns.
Our platform handles everything in one place: feeds, creative production, scaling, localization, review cycles, and instant publishing through direct integrations. No switching tools. No wasted time.
Fast. Open. Cost-efficient. That’s what makes Ad Layer different.
